Brand Management

Deskripsi

Persaingan yang sangat tajam antar perusahaan dengan berbagai macam produk yang beredar dipasar menjadikan  setiap manager marketing harus menyiapkan strategi   tentang brand management.  Brand management merupakan salah satu criteria success factor yang membuat produk tetap eksis di mata konsumen. Training ini akan mempelajari tentang  konsep dan implementasi  brand management, mulai dari perencanaa brand, proses manajemen brand,  audit brand  dan langkah-langkah dalam mendesain brand yang sukses di pasar.

Tujuan

1. Memahami konsep dan implementasi brand management
2. Mampu mendesain  brand yang sukses
3. Mampu mengaudit dan mengevaluasi brand
4. Mampu melakukan perencanaan media untuk brand equity
5. Mampu melakukan perencanaan promosi untuk brand development

Materi Pelatihan

1. Introduction  to Marketing and Brand Management
   • What  is  brand management
   • The primary responsibilities of brand managers
   • Trends in brand management
   • The benefits strong brands deliver to organizations
2. The brand management process
3. Element of Brand loyalty
4. Steps to  helps brands connect emotionally to their customers:
   • Develop success (re)position a brand
   • Create and manage a strong brand identity
   • Develop a brand identity system and standards
   • Develop a powerful brand tagline
   • Publicity and word-of-mouth marketing to a brand’s advantage
   • Using blogs and other social media to build brands
5. Evaluate advertising campaigns and  develop a successful direct marketing campaign
6. Develop a strong brand marketing plan :
   • Marketing tools and techniques
   • Use internal communication, education and training and organization design to align the organization in support of the brand
   • Develop a brand building organization and transform employees into enthusiastic brand champions
7. Conducting Brand audit and  brand equity
8. Measurement of  the asset value of a brand
9. Managing brand using  point-of-sale (POS) data in managing brands
10. Qualitative and quantitative brand research methodologies and approaches

Peserta

Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.

Metode

Ceramah, diskusi, persentasi

Investasi dan Fasilitas

Rp.5.900.000 (Non Residential)
Fasilitas : Certificate,Training kits, USB,Lunch,Coffe Break, Souvenir
Untuk peserta luar kota disediakan transportasi antar-jemput dari Bandara/Stasiun ke Hotel (khusus bagi perusahaan yang mengirimkan minimal 3 orang peserta)

Instruktur

Taufik Imawan,ST,MM  and Team – Ahli Marketing

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