Description

Digital innovations such as big data and analytics, cloud and mobile solutions, social media, and the Internet of Things are transforming competition across industries. Therefore, business leaders know they must transform their organizations. However, many still do not know how to begin. Having the right technologies in place is important, but not enough.

In addition, the full benefits of digital transformation require a clear understanding of digital technologies, a strong digital strategy, organizational change, and continuous capability building. Furthermore, companies must learn how these tools affect their customers and internal operations.

Digital Marketing Overview (Improved)

We designed the Digital Marketing syllabus to cover essential Internet, Social Media, and Mobile Marketing aspects. These topics support the marketing needs of B2B, B2C, and non-profit organizations. Moreover, the channels and techniques covered in this 4-day program form the foundation for effective digital marketing activities, whether done internally or outsourced to agencies.

The American Academy certified tutors will guide participants throughout the program. Furthermore, they will share practical strategies and real techniques that participants can apply directly to grow and develop their business. As a result, attendees gain both conceptual knowledge and hands-on skills.

Objectives

After completing the training, participants are expected to gain digital business transformation insights and capabilities such as:

• Develop a digital marketing strategy that leverages organizational competitive advantage.

• Adapt structures and processes to take advantage of digital marketing opportunities and reduce risks.

• Recognize new digital marketing technologies that impact participants’ organizations.

• Identify new products and markets that can be reached through digital channels.

• Implement capability development processes to support digital marketing changes in their organizations.

Contents

• Overview of Digital Marketing

• Briefings (Online Payments, Disability Web Access, Surveys & Forms, Affiliate & Voucher Marketing, Crowdsourcing)

• Web Marketing

• Search Engine Optimisation (SEO)

• Online Advertising

• Social Media Marketing (Facebook & LinkedIn)

• Mastering Google (AdWords, Analytics & Applications)

• Micro Blogging – Twitter

• Copywriting for Web, Social Media & Mobile

• Mobile Marketing

• Email Marketing

• Video & Audio (Podcasting) Marketing

• Strategic & Action Planning

• Presentations & Review

• Case Study Presentations

Target Audience

The Digital Business Transformation training and certification by the International Board of Standards is designed for business leaders, senior managers, and professionals across various departments—including marketing, operations, IT, and strategy—who wish to develop a strategic roadmap for digital transformation in their organizations.

Training Methods

Offline Training Method

• Conducted face-to-face for 8 hours/day (08:00–16:00 WIB) over 2 days

• Includes presentations, discussions, simulations, roleplay, and case studies

Live Online Training Method

• Conducted live for 4 hours/day (08:00–12:00 or 13:00–17:00 WIB) over 2 days

• Delivered via Zoom or Google Meet

• Uses the same interactive techniques

Participant Preparation

• Use a laptop instead of a smartphone

• Ensure a stable internet connection

• Prepare writing tools and notebooks

• Install required applications beforehand

• Contact staff if assistance is needed

Platforms Used

Materials may be shared via Google Classroom, Google Drive, Email, or WhatsApp depending on organizer instructions.

How to Join

Participants will receive an invitation link. After clicking the link and following the instructions, they will be directed to the live video session.

Examination Method

• Conducted on the third day or based on mutual agreement

• Held online via Zoom or Google Meet

• Participants must complete 50 multiple-choice questions within a 2-hour time limit

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