Online Training Certified Marketing Analyst Oktober 2020

Online Training Certified Marketing Analyst Oktober 2020
October 5, 2020 No Comments » Artikel adminweb

PT Expertindo pada tanggal 3 dan 4 Oktober sukses menggelar online training yaitu Certified Marketing Analyst. Menggunakan fasilitas video conference, instruktur dan peserta yang berasal dari beberapa daerah Indonesia langsung bertatap muka untuk membahas materi pelatihan. Pelatihan yang disertai dengan sertifikasi ini merupakan kerja sama PT Expertindo Training sebagai salah satu perusahaan jasa training terkemuka di Indonesia dengan American Academy Project Management. Pelatihan berjudul Certified Marketing Analyst dipandu oleh Dr. Yunita Anggarini, M.Si..

Foto Online Training Certified Marketing Analyst Oktober 2020

Pelatihan ini dapat diikuti peserta dari berbagai instansi dan perusahaan baik dari instansi pemerintah pusat dan daerah, Badan usaha milik negara, perusahaan nasional dan multinasional, institusi pendidikan dan lainnya. Peserta diantaranya berasal dari PT Pabrik Cat dan Tinta Pacific ( Pacific Paint ) dan PT. KOLON INA maupun peserta yang mendaftar secara pribadi.

Adapun pembahasan pelatihan yang berlangsung:

Successful marketing requires a commitment to understand and satisfy customers. Many products “flop” because the company failed to adequately understand the desires or requirements or constraints of the people who will actually be using the product. For example, Motorola designed a cellular phone with world wide capabilities, but which couldn’t be used inside buildings or cars – the two places phones are most likely to be needed or wanted. Thus, much of this course will be devoted to understanding consumers better: measuring their preferences, understanding how those preferences are formed, and understanding whether products or services are satisfying both stated and unstated preferences.

This course provides a comprehensive introduction to marketing research, and discusses key concepts, processes, and techniques, as well as their applications. Participants  gain an appreciation for the breadth and depth of the subject and its significance for a business enterprise, whether a start-up or an established company. Besides an overview of marketing research, the course covers research design, including qualitative and quantitative data, and quantitative methods used for analyzing research data to make decisions.

This marketing course is intended for participants who want to increase their knowledge of aspects that affect consumer behavior, and of theories and methods for advanced analysis of consumer markets. The final modules of this course focus on advanced market analysis and development of decision making skills.

Tujuan

By the end of the course the Business Analyst will be able to:

  1. Develop effective market strategy based on thorough anlysis regarding customer behaviour, consumer market and thorough market analysis
  2. Learn how to recognize situations that require market research
  3. Gain an understanding of the research designs that could be used to address specific business issues
  4. Broaden Participants  understanding of critical research techniques and good research practices
  5. Develop practical skills that participants  can use to establish sampling plans, design questionnaires, and analyze research studies for optimum results in Market Analysis

Materi

Module 1 – Perspectives on Strategy
Module 2 – Consumer Behavior
Module 3 – Consumer and Market Analysis
Module 4 – Strategizing- planning and processes
Module 5 – The Basic of Market Research
Module 6 – Designing a Research Project: The Tools of Market Research
Module 7 – Cases

Selain judul Online Training Certified Marketing Analyst Oktober 2020, PT Expertindo juga menggelar In House Training yang beritanya dapat dilihat di link berikut => In House Training.

Untuk judul dan informasi online training, kunjungi juga website PT Expertindo lainnya di alamat www.e-trainingonline.com

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